Plenty of fish statistics

Plenty of Fish Statistics [Users, Revenue, Valuation]

Plenty of Fish (POF) is one of the most popular dating platforms globally, attracting millions of users looking for connections. This report delves into the platform’s user demographics, engagement statistics, and financial performance, offering a comprehensive overview of its current standing in the online dating world.

Whether you’re a data enthusiast, a marketer, or simply curious about online dating trends, this analysis provides valuable insights into what makes POF a key player in the digital romance arena.

Here’s what you can find:

Key Takeaways

  • Plenty of Fish has 169 million registered users, of which 3.2 million are active daily.
  • Plenty of Fish revenue just shy of $100 million annually ($95 million in 2023).
  • 77 employees work at, at the headquarters in Vancouver, Canada.
  • Plenty of Fish was founded by Markus Frind in 2003, and acquired by Match Group in 2015 for $575 million.
  • Plenty of Fish has a 15.2% market share of the total dating market.
  • Plenty of Fish is worth an estimated $450-750 million.

POF Users

  • Plenty of Fish has 169 million registered users.
  • Plenty of Fish has 3.2 million daily active users.
  • Plenty of Fish once had almost 4 million daily active users (back in 2017).
Plenty of fish users

Revenue and Valuation

  • The revenue from was $95 million last year.
  • POF revenue has declined 4 years in a row (since its peak of $120.7 million in 2018).
  • Plenty of Fish reached almost $100 million in revenue, as it was acquired in 2015 for $545 million by Match Group.
  • Plenty of Fish went from 12 to 66 employees in just 2 years (+350% increase from 2010 to 2012).
  • Markus Frind, the founder of, worked solely on the dating service from 2003 to 2007, until the company made over $10 million annually (after which he hired his first employee).
Plenty Of Fish Revenue and Employees

Market Share

  • Plenty of Fish has a 15.2% market share of the total dating market.
  • Plenty of Fish is the third largest dating app, with Tinder and Bumble being bigger.
Plenty of fish market share

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