Best Online Sex Toy Stores: Top List of Legit Sex Shops I Trust

Sex stores have, thankfully, come a long way from the shady backstreet adult novelty stores of times gone by!

Now we are almost spoilt for choice when it comes to sex-positive, accessible, cheap and trustworthy sex toy stores and websites.

Online sex toy stores have made shopping for sex toys so much more accessible today.

But, choosing the best one can be a hazzle! Not all online sex shops are made equally!

As well as stocking a wide range of products, a good sex toy shop should:

  1. Deliver top-notch customer service
  2. Be discreet – in shipping and billing
  3. Deliver on quality
  4. Have a sex-positive and inclusive attitude

Shopping for sex toys online or in-person should be a joyful experience that fills you with anticipation and excitement and a lot of that comes down to the quality of the shop.

With this in mind, I’ve compiled a list of the best online sex toy stores, to make sure you get the best possible experience.

Store NameBest For
Lovehoney#1 Overall best
TooTimidShy customers & discreetness
SheVibeFantasy playthings & comic design
Hustler HollywoodBold sexual expression
Spectrum BoutiqueInclusivity & body-safe products
Adam & EveLong-standing reputation & diversity
BabelandWomen’s wellness & education
Pink CherryCustomer service & variety

Additionally, I recommend these as specialty sex toy stores:

  • The Stockroom: Best for all things related to kink.
  • Wet For Her: Best shop for lesbian sex toys.
  • Best shop for sex swings and accessories.

It’s also worth noting that I would highly advise against shopping for sex toys on platforms like Amazon, Wish, eBay, and Ali Express or Ali Baba due to concerns about authenticity and safety.

1. Lovehoney

lovehoney logo
“the global leader in sexual happiness”

Starting from humble beginnings, operating out of one of the founder’s bedrooms, Lovehoney has grown to become one of the most well-known and loved sex toy retailers. At this time, they now have online stores in 8 countries globally, and they have even won awards from the Queen of England herself!

As well as stocking the newest high-tech, luxury sex toys, Lovehoney’s own brands deliver high-quality sex toys at affordable prices, making pleasure more accessible to everyone! In particular, their Fifty Shades of Grey collection in collaboration with Fifty Shades of Grey author E. L. James has been a massive success!

Here’s why we love Lovehoney: 

  • A huge variety of quality sex toys, including kink-specific products, gives you plenty to choose from.
  • Lovehoney offers discreet shipping — their parcel passed Edwina’s test with flying colors!
  • Their website is welcoming and easy to navigate.
  • As well as stocking the top brands from around the world, they also have their own award-winning brands.
  • They are committed to inclusivity both in the workplace and on their website.
  • Same day dispatch if you order before 5.30 pm.
  • Free shipping if you spend more than $49.00
  • The customer service team works 24/7, so you can always get in contact with someone. 
  • You can explore their fantastic sex toy educational resources to help you choose and use your sex toy. 
  • Frequent sales, the Lovehoney loyalty program, and a 25% discount for students make pleasure more affordable.

Not to mention, they’ve won A LOT of awards — here is just a small selection they have collected in the past few years:

  • Excellence Award Retail Global 2021
  • International Pleasure Products Company of the Year XBIZ Awards
  • Best Online Retailer 2020 ETO Awards
  • Online Retailer of the Year – Pleasure Products XBIZ Awards 2017. 2018, 2019

2. TooTimid

“To the shy person who blushes at the idea of walking into a sex toy store: TooTimid sees you. You’re the reason we’re here.”

As the name suggests, TooTimid prides itself on creating a place where even the shyest of shoppers feel comfortable. What’s more, their website makes it easy to browse their broad selection of sex toys and sexual wellness products without feeling self-conscious or intimidated.

Here are some of the reasons we recommend TooTimid:

  • They put your comfort and privacy first.
  • TooTimid offer discreet shipping and billing.
  • You get free shipping if you spend over $59.
  • Helpful guides to help you find the best sex toy for you.
  • Frequent sales, offers, and a loyalty program.
  • They offer a one-year guarantee on all items, so if it has a defect within this time, you’ll get a replacement.

3. SheVibe

shevibe logo
“We strive to curate the most unique selection of products and offer them at the best possible price.”

Another great company from humble beginnings, SheVibe started out small, running out of a garage. The company was founded by what sounds like an unlikely mix of people — husband and wife Sandra Bruce and Thor Mikelic, Marvel illustrator Alex Kotkin, and Graphic & Web Designer Keith Beresnoy.

When you see the incredible comic strips on the website, it totally makes sense that they have a Marvel illustrator on the team! The comics make the website truly unique, and they perfectly combine illustration, sex education, and a large dose of humor! As well as featuring on the website, you can buy your own illustrated sexy trading cards and comics.

SheVibe also has an incredible range of fantasy playthings for anyone looking for some otherworldly fun, with fantasy dildos and plugs from brands like Uberime, Phreak, and Deep Fantasies.

Reasons we love SheVibe and think you will too:

  • Their website is a masterpiece.
  • The team creates fantastic educational resources.
  • Inclusivity is a company value and they support a long list of sex-positive and social justice causes.
  • They have a page highlighting Queer, Trans, BIPOC, Disabled, and Women-owned sex toy brands
  • As well as stocking world-renowned brands, SheVibe stocks unique, artisan sex toys.
  • Their product descriptions are detailed and tend to be very accurate.
  • SheVibe’s packaging is discreet and so is their billing.
  • Spend over $68 to get free US shipping.
  • They prioritize customer service.
  • As well as regular sales and promotions, they have a great loyalty program to help your money go further!

4. Hustler Hollywood

hustler hollywood logo
“We don’t hide who we are. We don’t apologize for our desires. We decide what turns us on.”

Hustler Hollywood is loud and proud when it comes to all things sexual pleasure, and it’s no surprise considering it was part of Larry Flynt’s sex empire!

The Hustler empire constantly pushed the boundaries of sexual expression and campaigned for freedom of speech from the beginning. To begin with, the Hustler empire started out as a porn magazine. Later, Hustler opened its first brick-and-mortar sex toy store in 1998 on Sunset Strip. As well as the fantastic online store, Hustler Hollywood currently has 39 physical stores, with more on the way!

Here’s why we trust Hustler with our hard-earned cash:

  • You get free shipping if you spend over $69 — of course, it had to be 69!
  • There’s a huge selection of products to choose from.
  • It’s easy to browse through the website.
  • Option for click and collect in-store, so you can get playing sooner!
  • Their Pleasure Rewards Program helps you save as you shop.
  • Hustler offers discreet shipping and billing to protect your privacy.

5. Spectrum Boutique

Spectrum Boutique logo
“We’re not your average sex toy shop. Spectrum Boutique is all about sex-positivity and no-nonsense sexual education.”

Founded by sex educator Zoë Ligon, Spectrum Boutique has inclusivity and education at its core. Consequently, the company strives to create a website where everybody feels welcome and is one of the few websites that does not gender its sex toys.

Quality is another priority for Spectrum — Ligon herself chooses which products make it into the store, and all products are 100% body-safe, so you can shop with ease and peace of mind!

Here are some of the reasons Spectrum Boutique is a fantastic place to shop:

  • All of the products on their website are 100% body-safe — no nasty phthalates to worry about here!
  • Spectrum does not gender their sex toy descriptions, making it an inclusive space for everyone to shop in.
  • They are dedicated to sex positivity and sex education.
  • You can get free shipping if you spend more than $135.
  • The customer service team is happy to help and answer questions at any point on your buying journey.
  • They are dedicated to destigmatizing sex and pleasure and providing accessible sex education through their blog.
  • The website is absolutely beautiful to look at!

Spectrumboutique Alternatives

6. Adam & Eve

“For more than 50 years, we have built up a reputation as a trusted and reliable adult toy store that takes pleasure and privacy seriously”

One of the longest-running sex toy stores, Adam&Eve started up in 1971 and now boasts over 12 million customers around the world. Initially, Adam&Eve started out as a mail-order contraception service. Over the years, the long-running company has weathered the prohibitive laws surrounding sex in the USA, with a few legal battles along the way, but the company always stood up for what they believe in!

Now, their website has a massive range of sex toys, including their own ranges. Additionally, they have AdamMale and EvesToys, websites that specialize in toys for gay males and lesbians respectively.

Here’s why we recommend Adam&Eve:

  • 24/7 customer support means you can always access help.
  • They are committed to giving back — they support various organizations and donate 20% of their profits.
  • The 100% Customer Satisfaction Guarantee means you can return any toy within 90 days of purchase if you are not happy with it.
  • You often get free gifts with purchases over a certain amount.
  • Adam&Eve packaging is discreet, so you can shop safely without anyone knowing what treats are inside!

7. Babeland

“…to promote and celebrate sexual vitality by providing an honest, open and fun environment; encouraging personal empowerment, community education, and support for a more passionate world are key.”

Another long-term player in the world of sex stores, Babeland was founded by two women, Claire Cavanah and Rachel Venning, in 1993. Above all, they wanted to provide a safe, sex-positive, sleaze-free place for women to shop for sex toys. Continuing their sex-positive crusade, Babeland now has four physical shops as well as their brilliant sex toy website.

Here are some of the things that make Babeland special:

  • A whole customer service line and email address dedicated to helping you choose a product!
  • They stock a lot of top brands as well as some lesser-known, but equally amazing ones!
  • The philanthropy initiative Come for a Cause supports different charitable organizations.
  • All orders are shipped discreetly.
  • Babeland has created a large catalog of educational resources.

8. Pink Cherry

pinkcherry logo
“PinkCherry is a place for all things sexual health, wellness, and pleasure.”

Pink Cherry is committed to excellent customer service and providing its customers with a stress-free experience, every step of the way. In addition to stocking sex toys to suit all desires, they pride themselves on keeping prices down and offering a wide selection of sex and wellness products.

Here are some of the notable things that make Pink Cherry a great place to shop:

  • Discreet shipping and billing are standard for all orders.
  • Orders over $89 may be entitled to a free gift.
  • If you spend over $59, you get free shipping.
  • The PinkCherry loyalty program allows you to save points to use in-store with each purchase.
  • Their website is unintimidating and easy to use.

Speciality Sex Toy Stores That We Love

As well as all of the larger retailers that stock a huge selection of sex toys, there are some amazing sex toys shops that specialize in certain niches, and we would be remiss not to give them a shout-out!

Best for All Things Kink – The Stockroom

stockroom logo
“You want to explore your kinky side and not go broke. The Stockroom is here for you.”

Kink positive wonderland, The Stockroom, is a one-stop shop for all your kinky desires, stocking everything from BDSM sex toys, and every bondage restraint you could dream of, to full-blown sex dungeon furniture. Founded by Joel Tucker on a desire to provide an affordable place to shop for kinky sex toys, The Stockroom now has over 30 years of experience and expertise, so they really know their stuff!

Best Shop for Lesbian Sex Toys — Wet For Her

wetforher logo

Although Wet For Her was founded by lesbians for lesbians, they pride themselves on complete inclusivity regardless of gender, sexuality, or what genitals you have! Also, they have created some truly unique designs, including a finger extender to take your fingering to another level and the RockHer scissoring vibrator.

What’s more, they stock a selection of gender-affirming products and sex toys, with a section for trans masculine products and a section for trans feminine specific products.

Best Shop for Sex Swings –

sexswing logo

If you are looking for high-quality sex swings and accessories, is the place to go. Not only do they have an impressive selection of sex swings, sex slings, and swing stands, but they are also a wealth of sex swing knowledge — their videos are really helpful.

Our Favorite Brands

As well as all the awesome sex toy websites that we’ve already mentioned, I had to throw in some of my favorite sex toy brands that are really dedicated to sexual wellness and pleasure!

FLESHLIGHTFleshlight is known for creating the iconic Fleshlight masturbators. As well as pussy and ass-style masturbators, you can also choose one molded from your favorite porn star! Read more about best Fleshlight.
B-VIBEb-Vibe is our go-to for all things anal! These anal experts know how to craft the best butt plugs, anal beads, and training kits out there!Check out the best anal toys from b-Vibe.
LOVENSELovense makes some of the best app-enabled, long-distance sex toys out there. They have also created a range of interactive sex toys that respond to each other!Here are our favorite app-controlled sex toys from Lovense.
WE-VIBEKnown for their rumbly vibrations, We-Vibe makes a wide range of sex toys, but they are known for their fantastic couple’s vibrators and the famous We-Vibe Tango X.Find out which products made it into our list of the top products from We-Vibe.
WOMANIZERQuestionable name but incredible sex toys! Womanizer makes some of the best clitoral suction stimulators on the market. Find out which clit sucker came out on top in our round-up of the best womanizer products.
LIBERATORLiberator creates some of the most luxurious sex furniture out there! Their furniture is perfect for exploring new positions or adding more support to your favorites. N/A

Where Not to Shop for Sex Toys

So now you have all of the best toys to shop for your next sex toy, let’s talk about some places to avoid at all costs! Never shop for sex toys on Amazon, Wish, eBay, Ali Express, or anywhere that doesn’t specialize in sex toys. Even if you buy well-known brands, you can’t be sure you are actually getting the original product and not a fake, which could end up being dangerous. So, protect your privates, and stick to shopping from trusted brands and sex stores, either online or in person!

How I reviewed each sex shop

I sex toys from each of the sex shops on this list myself. In one part to find out how discreet the shipping was, how fast the products arrived, and what quality they were.

In this blog on discreet sex toy shipping I ranked all the top shops I’ve tested based on how discreet their sex toy shipping was. This was a big part of my review and ranking in this post of the best adult stores online.

I also looked at prices of comparable toys. All over we always list all available stores that sell a specific product. That made it super easy for me to simply compare what shop was the cheapest on the most number of products.

Of course, price and getting something cheaply isn’t always the most important aspect. Therefore, I also looked at all online reviews to get an idea of the general feeling towards each shop from the customer base.

How to Choose the Best Online Sex Store

When it comes to purchasing intimate products, choosing the right platform is crucial.

With the rise of numerous sex toy websites and adult stores online, it can be overwhelming to decide where to shop.

Here’s a guide to help you navigate the world of online adult novelty stores and find the best sex shop for your needs.

How to Choose the Best Online Sex Store

When it comes to purchasing intimate products, choosing the right platform is crucial. With the rise of numerous sex toy websites and adult stores online, it can be overwhelming to decide where to shop. Here’s a guide to help you navigate the world of online adult novelty stores and find the best sex shop for your needs.

1. Reputation and Reviews

Before making a purchase from any adult store online, it’s essential to check the reputation of the website. Look for customer reviews and ratings to get an idea of the experiences of previous buyers. A reputable sex shop will often have a mix of positive and negative reviews, but the overall sentiment should be positive.

2. Product Range

A good adult novelty store will offer a wide variety of products catering to different preferences and needs. Whether you’re looking for basic items or more specialized products, the sex toy website should have a comprehensive range to choose from.

3. Discretion

Privacy is paramount when shopping for intimate products. Ensure that the sex shop you choose offers discreet shipping and billing. The packaging should be plain, and the billing descriptor should not explicitly mention the nature of the purchase.

4. Quality and Safety

Not all products sold on sex toy websites are of the same quality. It’s essential to choose an adult store online that guarantees the safety and quality of its products. Look for items made from body-safe materials and avoid products that contain harmful chemicals.

5. Customer Support

A reliable sex shop will have excellent customer support. Whether you have questions about a product, shipping, or returns, the adult novelty store should provide prompt and helpful responses. Check if they have multiple channels of communication like email, chat, or phone support.

6. Return and Warranty Policies

Given the intimate nature of the products, not all sex toy websites offer returns. However, they should have a clear warranty policy in case the product is defective. Ensure you understand their return and warranty policies before making a purchase.

7. Educational Resources

Some adult stores online go the extra mile by providing educational resources for their customers. These can include blog posts, how-to guides, and video tutorials. If you’re new to the world of adult toys, these resources can be invaluable.

8. Price and Offers

While it’s essential to get value for your money, be wary of prices that seem too good to be true. A reputable adult novelty store will offer competitive prices, but extremely low prices might indicate counterfeit or low-quality products. Also, look out for offers, discounts, and loyalty programs that can provide added value.

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